The unlikely worlds of sports and arts collide as Addictive TV and Adidas join the same team on the Sportive exhibition which will tour China from this week, in the lead up to the Shanghai Olympics. Opening at the Shanghai Museum of Contemporary Arts, Addictive TV’s AV installation was created using only the sounds and images from sports and a human heartbeat and celebrates Adidas’s sponsorship of the Games. It’s been a good week for Addictive TV who came 2nd in DJ Magazine’s annual poll, making it 4 years at the top 1 and 2 spots.
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