Due to upcoming changes in the UK chart rules, the 29th of October will see the widespread selling of singles on USB keys. This move according to Brian Rose (Commercial Director at Universal UK) is aimed at “12 to 24 year olds, who no longer believe that the CD is as cool as it used to be”. Right, slightly misguided there as to why the ‘kids’ are no longer buying singles, but this USB doesn’t sound so bad until you find out they want to charge £4.99 for the pleasure. Yes, that’s right – 5 FUCKING QUID, Just in case you forgot what that looks like, here’s a picture:
Now I possibly wouldn’t even mind forking out a fiver if I knew that I would be able to buy my Justice/UNKLE/DaftPunk/Fill-in-as-appropriate branded USB single, take it home, dump the contents contained therein onto my PC or laptop and use the now empty key to store documents and other data as I see fit. I very easily imagine it appealing to the kids who care about ‘cool’, it lets people know you like the band and it serves a function – like a band t-shirt. But you just know that these major label guys are so fucking stupid on DRM that they’re never going to let that happen. Idiots.
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