Sony has just released behind the scenes footage of the making of the new ‘Play-Doh’ Sony Bravia ad. The footage can be seen on the European Sony Bravia site here. It’s bloody interesting.
As you may have heard already the production team behind it are being accused of ripping off ideas from the L.A. based married duo Kozyndan who were commisioned to come up with concepts for Sony over two years ago. Make your own mind up:
Well that’s pretty conclusive but Sony are sticking to their guns:
‘There is suggestion that there is a similarity between an illustration by Kozyndan and the new Sony BRAVIA ‘Play-Doh’ advert. Sony would like to stress that the advert conception, creative and final animation is not based on any pre-existing artwork.
Sony Europe, its agency Fallon, production company Gorgeous, and animation company Passion Pictures, assert that the wave, whale and bunnies were arrived at without reference to these artists. In the original script, the rabbits were one of many creatures to cavort around a cityscape. In fact, the location was only finalised shortly before the shoot. The final creative, led by Juan Cabral at Fallon and director Frank Budgen at Gorgeous, was chosen to champion the brand and best reflect ‘colour.like.no.other’. Sony enjoys working with experienced and talented creatives and all involvement in a campaign is always credited.’
Right.
Anyway, here’s another new Bravia ad which is equally enormous and impressive in terms of scale. Wish we could see more of the last shot though but it is nonetheless brilliant:
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The makin of is really great! I like the fact that they also released a teaser version of the making of. You can check out the full version here